Marketing Manager

Retro Bowl 26 Киев , 8319 Grove Street Gainesville, VA

+ 385 61 555 XX XX показать номер

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Направление юриспруденции
Арбитраж

Вид занятости
Неполная

Вид деятельности
Адвокаты

Опыт работы
Работа в госструктурах
Начинающим

Языки
английский

Вакансия

Position Overview

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role requires a balance of creativity, analytical thinking, and leadership to drive brand awareness, generate leads, and support overall business growth.

Key Responsibilities

Strategy & Planning
- Develop and oversee marketing strategies aligned with company objectives.
- Conduct market research to identify trends, customer needs, and competitive positioning.
- Define target audiences and create campaigns tailored to each segment.
Campaign Management
- Plan and execute multi-channel marketing campaigns (digital, social media, email, events, PR).
- Monitor campaign performance and optimize for ROI.
- Collaborate with creative teams to produce engaging content and visuals.
Brand Management
- Ensure consistent brand messaging across all platforms.
- Strengthen brand identity through storytelling, design, and customer engagement.
- Manage partnerships, sponsorships, and influencer collaborations.
Team Leadership
- Lead and mentor the marketing team, fostering creativity and accountability.
- Coordinate with sales, product, and design teams to align strategies.
- Manage external agencies and vendors when necessary.
Analytics & Reporting
- Track KPIs such as lead generation, conversion rates, and customer acquisition costs.
- Prepare regular reports for senior management with insights and recommendations.
- Use data-driven approaches to refine strategies and improve performance.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
5+ years of experience in marketing, with at least 2 years in a managerial role.
Strong knowledge of digital marketing tools (SEO, SEM, Google Analytics, CRM systems).
Excellent communication, leadership, and project management skills.
Creative thinker with analytical problem-solving abilities.